Why NPS is Important to Customer Satisfaction
What is NPS The Net Promoter Score (NPS) is a tool used to gauge the likelihood that someone will recommend your company to someone else. By using a 1-10 scale, it asks customers how likely they are to recommend your company based on their most recent experience. After the 1-10 scale, there is a second […]
The Importance Of Understanding Your Target Market
As a business advisor, I meet with many entrepreneurs who have a clear business concept but they lack a clear definition of their target market. Many of my clients say that “everybody” is their target market. That statement is one of the most common mistakes new entrepreneurs make. Sticking to that thought will only […]
3 Simple Ways to Create a Culture That Favors Every Generation, Not Just Millennials
Generational diversity is a net positive for companies. But even though the various generations of workers at your company respect each other’s skills, there’s drama bubbling beneath the surface. Whether you know it or not, your employees probably think you have a soft spot for the millennials in their midst. Left unchecked, perceptions of favoritism […]
